TikTok Loves Cactus Leather-based Luggage

Since 2022, Santos has been experimenting with TikTok, first posting a “Cactus Leather 101” video which were given 31,000 perspectives. In February 2023, she uploaded a decrease clip that includes the Dolores bag, which collected over 500,000 perspectives. Nevertheless it wasn’t till March when Santos’ Pilar hobo bag went viral on TikTok nearest the dressmaker released a video appearing all of the bag’s options. It was once the end result of months of questioning if her virtual efforts have been going nowhere. “I was uploading videos every day, researching trending audios, seeing what other people were posting that day, it took so much time,” she says. As soon as she discovered her candy spot, her content material took off. All the way through the while era, she’s additionally been counseled through accounts and creators like That Curly Top, Frances Estrada, Sustainable Baddie, and Aanne Drinks Matcha, who rave about Santos via round-up and emblem highlight movies.