Fashion News

Tom Ford Faucets Paolo Cigognini for Govern Media, Communications Position – WWD

LONDON – Paolo Cigognini has been named senior vice chairman, world communications and media, at Tom Ford as a part of a line of appointments poised to be introduced lately.

WWD has discovered that Rebecca Mason has taken at the position of senior vice chairman, world emblem symbol at Tom Ford, which was once based by way of the namesake fashion designer in 2005, and is wholly-owned by way of the Estée Lauder Firms.

Each Cigognini and Mason joined the corporate past due closing presen, and can paintings carefully “to ensure brand image and communications are consistent and cohesive across all verticals of the global luxury house including fashion, beauty and eyewear,” in keeping with the homeowners.

Cigognini has twenty years of worldwide luxurious advertising and marketing and communications revel in, and was once maximum just lately eminent advertising and marketing officer at Alexander McQueen, a task he left previous this future.

At McQueen he labored carefully with the corporate’s control and with the ingenious director Sarah Burton, who’s resignation the corporate upcoming this future.

Throughout his generation on the Kering-owned space, Cigognini was once instrumental in surroundings the selling and communications technique. He oversaw a raft of global gather openings and helped top McQueen into the round economic system by the use of a parternship with Vestiaire Collective.

Within the time he has held management roles in advertising and marketing and communications at firms together with Bottega Veneta, Dolce & Gabbana, and Bulgari.

At Tom Ford, Cigognini will keep an eye on emblem fairness, strategic communications, paid, owned and earned media, ability and emblem tonality, for all divisions. He’ll report back to Guillaume Jesel, president and eminent govt officer of Tom Ford, and Lelio Gavazza, eminent govt officer of Tom Ford Type.

“Paolo is a world-class, strategic communications leader with exceptional experience working with creative directors in fashion,” stated Gavazza. “He has deep expertise in driving luxury aspiration and elevating brand equity to deliver business results.”

Mason joins from Condé Nast, the place she spent greater than 15 years, maximum just lately as vice chairman of worldwide ingenious for Condé Nast Business Inventive. She is going to keep an eye on the logo symbol for all divisions and report back to Jesel and Peter Hawkings, the logo’s ingenious director.

Jesel stated Mason’s “proven expertise will ensure that the brand image of Tom Ford continues to deliver visually arresting, bold concepts” that exhibit the logo’s optic of recent glamour.

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