Travis Barker’s Barker Wellness Launches at Sprouts

Travis Barker’s Barker Wellness is headed to Sprouts. 

On Monday, the Blink-182 drummer’s wellness company is launching its first nationwide retail partnership in 415-plus Sprouts doors.

“I’m excited to launch Barker Wellness at Sprouts, making it easier for people to access our products,” Barker, who is currently on tour with Blink-182, told WWD via email. “This partnership helps us reach a diverse group of individuals who are dedicated to natural and effective health solutions.”

Barker Wellness chief executive officer and cofounder Ash Patel added that Sprouts aligns with the brand’s “wellness-focused mission.”

“This strategic partnership not only broadens our reach but also amplifies our commitment to promoting health and well-being on a national scale. Together, we aim to make our innovative wellness products accessible to a wider audience, bringing our shared vision of comprehensive health and wellness to communities across the country,” Patel said.

The company also recently launched in the Asia-Pacific region, marking its first international expansion.

Alongside the retail expansion, the brand is also tapping into the functional mushroom trend with two new products, which will be available at Sprouts. The Mushroom Adaptogen Gummies Daytime Blend, $32, employs shiitake, lion’s mane, cordyceps and more in a strawberry pineapple-flavored gummy, meant to boost energy, and Mushroom Adaptogen Gummies Nighttime Blend, $32, employs valerian root, L-theanine and more in a mixed berry lemon-flavored gummy aiming to support a restful night’s sleep and recovery. The gummies have zero grams of sugar — negative impacts of added sweeteners have become a hot topic across the wellness industry.

In addition to the gummies, at Sprouts, customers will be able to shop several of the Barker Wellness categories, including muscle therapy products, including Muscle Therapy Cream, $18, and the Kourtney x Barker Wellness collection, which launched in 2022 with a range of bath products including Rejuvenate Magnesium Bath Flakes, $36; Calm Magnesium Bath Flakes, $36; Body Oil, $36, and Body Butter, $36.

Barker’s latest brand announcement follows wife Kourtney Kardashian Barker’s latest Lemme launch: a chew format of its bestselling Lemme Curb supplement.

While not available at Sprouts, Barker has recently tapped into several other categories including tattoo after care with a Tattoo Aftercare Balm, $20, to boost healing, and a Tattoo Butter, $22, to enhance the ink. In addition, Barker launched his own cannabis line Barker Canna Co with gummies, vapes and pre-rolls, as more celebrities are tapping into the category.