Vuori and Bala Announce Restricted-edition Collaboration – WWD

The California founded activewear logo Vuori has teamed up with condition apparatus logo Bala for a limited-edition assortment.

To be had completely via Vuori’s website online and U.S. gather places, the gathering appears to grant fanatics of the “California cool” logo with a exercise accent to compare her aesthetic. A herbal pairing, Vuori and Bala have each made their mark on shoppers with their distinctive mix of style and condition.

Operating in combination the groups introduced the Bala bangles to time in one in all Vuori’s maximum frequent signature colorways, known as dune. Through settling on the impartial shadow, the firms attempt to grant fashion-focused condition fans with a device that may be paired with any search for any exercise. The Dune colorway may be to be had in Vuori’s current activewear assortment.

“In our continued promise to create products that are ‘Built to Move In, Styled for Life,’ we are so excited to announce the launch of Vuori x Bala,” stated Kelly Loreto, senior director of name advertising and marketing at Vuori. “With the fusion of one of our most popular colorways, Dune, and Bala’s famous bangle weights, we have created an ultra-unique workout companion to compliment any look.”

Particularly, Bala’s bangles revolutionized the wearable wellness space in 2020 as society started searching for handy techniques to exercise at house. The consistent however comfy resistance accent, designed to counterpoint each exercise, emphasizes shoppers’ desire for an aesthetically designed product. Month collaborations for the emblem have integrated New Balance and Shutz, along side a pet offering with Maxbone.  

In a similar fashion, the collaboration with Bala mark’s Vuori’s 3rd accessory-based collaboration, having prior to now introduced collaborative collections with Aloha and Clae.

The Vuori x Bala Bangles are to be had Thursday and retail for $55.