Where to Visit in the Fashion Capital: Rome

When people think about fashion capitals, dainty destinations like Milan and Paris often come to mind first. But anyone who’s ever wandered through the streets of Rome knows the city has its own special flair – and deserves more than just a few mentions in Vogue Italia.

Fashion in Rome is about blending old-world glamour with contemporary creativity. If you’re planning a holiday there and you’d like to soak up some of this stylish atmosphere, there are a few places you won’t want to miss.

Stroll along high-end promenades

One of the best ways to dive into Rome’s fashion scene is by heading straight to Via dei Condotti. It’s one of the city’s most famous streets for high-end shopping and it’s packed with designer boutiques.

Whether you’re after classic Italian labels like Gucci and Giorgio Armani, or global names like Dior and Louis Vuitton, you’ll find them all sitting proudly along this elegant street. Even if you’re just browsing, it’s worth the walk just to take in the window displays and the trendy crowd.

To truly understand what makes Via dei Condotti so iconic, you need to experience it. Why not refuel with some gelato after your shopping spree?

Step into Rome’s fashion history

If you’re curious about how Rome became such a stylistic powerhouse, the Museo Boncompagni Ludovisi is a great place to start.

The museum itself is set inside a beautiful historic villa, dedicated to decorative arts and fashion from the 19th and 20th centuries. It’s packed with elegant dresses, accessories and textiles that tell the story of Italian style throughout the most era-defining decades.

It’s a fascinating spot for discovering fashion and history on holiday in Rome. Visitors admire the collections of art-deco furniture, jewellery and photographs on display there too.

Experience the regal Palazzo Brancaccio

During Rome Fashion Week, Palazzo Brancaccio is the place to be.

Built in the late 1800s, this exceptional palace regularly hosts fashion shows and red-carpet events. It’s grand interiors, sparkling chandeliers and garden views make it a highly sought-after venue. Even outside of fashion week, it’s a reminder of how brands and heritage collide in Rome.

If you’re looking for the perfect opportunity for some fresh air and a scenic afternoon stroll away from the bustle of the city streets, then the luscious natural park to the back offers the perfect chance to do just that.

See Fendi’s home

Finally, if you’re interested in architecture and fashion history, don’t skip the Palazzo della Civiltà Italiana. Better known as the square Collosseum, this exquisite building is home to Fendi’s headquarters. Its bold, geometric design makes it one of the city’s most iconic buildings.

The building has an imposing and industrial aesthetic that contrasts starkly against the more classic surrounding buildings, allowing the space to truly highlight Rome’s architectural diversity.

Dreaming of soaking up style on your next trip to Rome? These spots will give you a head start on understanding how this Italian powerhouse remains at the forefront of fashion.

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