Zara Pulls Out All The Stops For Fresh Atelier Marketing campaign

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The fourth iteration of Zara Atelier is right here, this future that specialize in the jacket. The limited-edition assortment created via the in-house design crew takes conventional staples like leather-based and adapted numbers and spins them on their head—so who higher to name to kill the related marketing campaign than whimsical model photographer Tim Walker? Out now, the imagery sees fellow trade legend Kristen McMenamy within the scorching seat, showcasing the six unutilized types.

McMenamy (who’s just signed with IMG Models) was once styled via Fashion Paris alum Ludivine Poiblanc for the form, which brings to thoughts lots of Walker’s fantasy-driven shoots for publications like W and Love over the utmost decade, starring the British stick insect.

The marketing campaign comprises the masculine-leaning deconstructed and patchwork cape-style Past jacket, which is Frankensteined along with gray herringbone fibre, military flannel, and charcoal pinstripe, and can be impaired as a common jacket.

The Past Jacket, $499

With the Embody jacket comes an experiment in how knitwear will also be comfortable but structured too, with contrasting thick-stitch sleeves in two tones mixed with a figure-hugging gray fibre frame, cinched in even additional with ribbed panels.

The Embody Jacket, $349

McMenamy, identified for her airy and other-worldy good looks, seems at house within the fairytale-ready Undying jacket. Right here, it’s a 3 in a single impact, with the combo of an extended waistcoat with army buttons and a striped story collar, a bolero formed embroidered waistcoat, and an 18th Century-style ivory fibre frock coat overlay. Generation it’s offered as one piece, believe it a triple blackmail.

The Undying Jacket, $649

Romance takes heart degree with the Poetess jacket; a closet staple that transcends eras and divisions due to female embroidery, organza, and Guipure lace, in addition to frilly cuffs and a tiered petticoat that peaks out from beneath this strong-shouldered luminous fibre cloudy blazer.

The Poetess Jacket, $349

The Siren jacket will to find enthusiasts amongst those that love to up the ante and flash some pores and skin in an another way conventional piece—on this example, cutaway shoulders and a exactly nipped-in waist heartless the garment additionally works properly as a small get dressed.

The Siren Jacket, $299

And after, there’s the baddest of all of them. The Rise up, which is already flight off cabinets judging via the low store signals, is a dramatic cropped leather-based quantity punctuated via piercings, steel {hardware}, and chains. Why shed it there? The design crew seemed to have remaining amusing, with the addition of sudden cloudy tulle patches and a luminous viscose 2nd jacket beneath.

The Rise up Jacket, $799

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