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Andy Dunn Rejoining Bonobos in Advisory Position – WWD

Andy Dunn is headed again to Bonobos, the emblem he cofounded in 2007.

In April, emblem control company WHP World and Express Inc. yes to procure Bonobos for $75 million from Walmart, which had owned the lads’s emblem for 6 years.

Dunn, who had served as leading government officer of Bonobos for a decade, will attach the pristine corporate in an advisory function, WHP mentioned Friday. He’ll paintings intently with Tim Baxter, leading government officer of Express; John Hutchison, Bonobos president, and the extra of the Bonobos staff.

“Getting back into the mix at Bonobos is a magical, full-circle moment,” mentioned Dunn. “Yehuda, Tim and the teams at WHP Global and EXPR are wonderful people and will be exceptional brand stewards. In partnership with John and the strong leadership team at Bonobos, we’re going to do great things on behalf of current and future Bonobos customers.” Yehuda Shmidman is WHP’s world chairman and CEO, and the architect of the Bonobos acquire.

“As the cofounder of Bonobos and a retail innovator, Andy has a unique perspective that we are fortunate to have access to as we work with WHP Global to begin the next chapter of growth for Bonobos,” mentioned Baxter. 

“The future of the Bonobos brand is incredibly exciting as we welcome back Andy Dunn and focus on activating the brand’s potential by leveraging the combined platforms of WHP Global and Express,” Shmidman mentioned. “With Andy Dunn’s extensive expertise and unwavering passion for the brand, we are confident that he will play a vital role in guiding the Bonobos brand through its next phase of growth.” 

Bonobos used to be a standout amongst a flow of virtual natives when it introduced, however underneath Walmart, it had a decrease profile. It used to be part of the store’s center of attention on including a host direct-to-consumer manufacturers to compete with Amazon, nevertheless it has since went away, promoting lots of the manufacturers together with Moose Knuckles. Walmart had paid $310 million for Bonobos in 2017.

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