Hanky Panky to Foundation Underwire Bras – WWD

Hanky Panky, the top rate lingerie and lingerie label, has introduced its then section enlargement. Following its spring swimwear category debut, the logo will likely be coming into the structured bra marketplace then pace; its first choice of underwire bras is slated to founding mid-summer 2024, with a 2d leave deliberate for fall 2024.

“We are one of the few brands specializing in intimates that does not offer structured bras because it has taken us time to find the right partner to deliver on our brand identity and the quality and fit our customers have come to expect. We’re thrilled to enter a new product category next summer with the launch of this collection and confident that we’ll be delivering the same great fit and comfort in our structured bras that our iconic panties deliver,” leading govt officer Brenda Berger instructed WWD.

Hanky Panky is partnering with Ariela and Pals World, the biggest women-owned intimates corporate within the U.S, to bring the brandnew sequence.

The debut assortment is designed to be measurement inclusive — as much as G cup for the founding — and crafted within the emblem’s USA-made Signature Lace (the fabrication worn of their leading Signature Lace thongs). Costs and choice of kinds inside leave one will likely be to be had nearer to the founding month, with supplementary kinds and fabrications slated to roll out thru 2024.

“Hanky Panky has a very loyal fan base developed over decades around their Signature Lace panties. Hanky Panky sells one panty on average every 10 seconds. Customers have been asking for structured bras (Hanky Panky currently offers bralettes) for a long time so they can buy sets and get the same uplifting experience their panties provide but now also with their bras,” the logo added of the section enlargement.