Kate Moss, Daughter Lila Grace Entrance Fendi 2024 Peekaboo Marketing campaign

MOSS PAIRING: Kate Moss and her daughter Lila Grace are for the primary life fronting Fendi’s 2024 Peekaboo marketing campaign, breaking globally this past and photographed via Craig McDean.

Kate and Lila Grace Moss are buddies of the home and seemed for the primary life in combination on Fendi’s runway in February 2021 when Kim Jones unveiled his first couture collection for the logo as inventive director of couture and womenswear collections.

British style and activist Adwoa Aboah was once the primary to entrance a Peekaboo marketing campaign in 2022, in a fanciful cut movie via Italian director Luca Guadagnino the place she was once not hidden flying over Rome’s skyline, touchdown at the steps of the logo’s headquarters.

Naomi Campbell, any other buddy of Jones and Silvia Venturini Fendi, inventive director of equipment and menswear, fronted the marketing campaign for spring 2023, lensed via David Sims.

The mummy-daugther pairing displays matriarchal symbolism for Venturini Fendi, who posed along with her daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi within the #MeandMyPeekaboo campaigns, telegraphing the message that the bag may also be shared and handed ailing from future to future. The #MeandMyPeekaboo optical marketing campaign debuted in 2018 for the bag’s tenth per annum and was once adopted via imagery of Catherine Zeta-Jones and Carys Zeta-Douglas; Kim Kardashian and Kris Jenner; Ami and Aya Suzuki; Sylvia Chang and Oscar Wang, and Chiara Ferragni along with her sisters Valentina and Francesca Ferragni, and her husband, Fedez.

The Peekaboo bag was once introduced in 2008, designed via Venturini Fendi and bowing all over Fendi’s womenswear spring 2009 display. With its trapezium circumstance and playful title impressed via the youngsters’s recreation, “peek-a-boo, I see you,” the bag is focused round a double turnlock higher body, and the gusseted region development and weighted keyhole {hardware} reasons a suspended drape when unhidden.

“There was an invasion of bags on the catwalk everywhere at the time, so I really wanted to create a bag that only a real leather goods maker like Fendi could possibly make,” Venturini Fendi mentioned of the inauguration. “It was the moment to set things straight with a new classic. I wanted to evoke the beauty of a vintage bag with a lock, but for the first time make it about the movement of the bag.”

The dressmaker has developed the Peekaboo with pristine fabrics and sizes, shoulder straps, plank or lucite handles and Selleria stitched seams.