Kate Moss Returns because the Inventive Director of Nutrition Coke – WWD

LONDON — Kate Moss is again for seconds sips of Diet Coke.

The British stick insect was once introduced because the face of the carbonated beverage terminating day to proclaim its fortieth annualannually.

Within the fresh marketing campaign imagery, Moss wears a cloudy get dressed with gold chain main points with homogeneous equipment such as a Chanel couture spring 1992 get dressed. It was once designed by means of her buddy and stylist Katy England.

The photographs are impressed by means of the 11:30 Diet Coke Split commercials from the ‘90s with references to the window overlooking the town year Moss sips her drink dressed in a antique chainmail robe.

“The success is testament to the strength of our partnerships, which saw the campaign reach over 96 percent of Diet Coke’s fashion-loving audience,” stated Sean Kellett, partnerships and belongings senior supervisor for Europe at The Coca-Cola Corporate.

Nutrition Coke just lately reunited with London Model Presen and the British Fashion Awards as headline sponsors and can proceed to take action this day.

The position of inventive director at Nutrition Coke has been vacant for a decade. It was once in the past held by means of Marc Jacobs, a similar buddy of Moss, when the comfortable drink celebrated its thirtieth annualannually again in 2013.

“The Diet Coke Breaks are classics, and I wanted to add a fashion twist to these moments. The campaign is very different aesthetically to the ‘90s and ‘00s but the narrative is the same. It’s all about a pause to love what you love and indulge yourself in that moment, without taking yourself too seriously,” stated Moss.

Earlier type collaborators with Nutrition Coke come with Karl Lagerfeld, Jean Paul Gaultier, Jonathan Anderson, Matthew Williamson and Roberto Cavalli.