Kiernan Shipka to Entrance Nina Le Parfum From Nina Ricci: EXCLUSIVE – WWD

FORBIDDEN FRUIT: American actress Kiernan Shipka is the face of the unused Nina Le Parfum odor, from Nina Ricci, which is due out in France on Monday.

“I have a very personal history with Nina, the fragrance,” stated Nina Ricci dressmaker Harris Reed. “It was the one perfume I would always play with from my mom’s collection. It had such a fascinating shape, and I have these beautiful memories of cherishing it as a keepsake. So when I started at the house, perfume was something I wanted to get my hands on quite quickly.”

Nina by means of Nina Ricci, the actual odor within the perfume franchise filled with apple-shaped flacons, was once introduced in 2006. Puig is Nina Ricci’s proprietor.

“Finding a muse for this campaign was huge, because it is the first time that the house has a face of one of the fragrances,” Reed persisted. “I immediately knew it had to be Kiernan Shipka. No one can seduce you the way an actor can — with an expression, the way of being and with an attitude.”

Shipka is a part of Reed’s entourage.

“I wanted to go very bold, so we shot in a massive French castle,” they defined. “The choreography was done by the incredible Yoann Bourgeois. It was just really about creating some poetry. I want to bring back some romanticism, [bringing] the 21st-century edge to that. Kiernan brings that, a youthful optimism and claiming her naivety at the same time, so it really played into the script we were working on. She is an icon.”

Shipka first got here to repute when she gave the impression in “Mad Men” as a kid actress. She went directly to superstar in Netflix’s “Chilling Adventures of Sabrina” for 4 seasons, amongst alternative tasks. Maximum just lately, Shipka stars in “White House Plumbers,” a miniseries drama concerning the Watergate scandal.

The marketing campaign for Nina Le Parfum is ready within the chateau of the Vaux-le-Vicomte in France and maintains a forbidden-fruit theme.

“With beauty, I take the fashion approach, coming with a narrative and really pushing the visuals super strong,” Reed stated. “I also wanted to bring back the romanticism aspect to the bottle. I wanted it to feel like a jewel, like it’s a fantasy and not just a product sitting on a shelf.”

Nina Le Parfum was once created by means of grasp fragrance Olivier Cresp and perfumer Ilias Ermenidis, either one of Firmenich. The juice comprises notes of 3 apples, orange blossom, gardenia, tuberose, amber log and vanilla.

The fruity, woody floral eau de parfum shall be rolled out international upcoming France.

Nina Le Parfum joins the portfolio of fresh, vegan Nina scents, which additionally comprises Nina Rouge, Nina Too much Rouge and Nina Nature. No less than 90 % in their method components stem from nature, with some upcycled. Nina Le Parfum’s bottle is of 20 % recycled glass.