Nigo Choices Iconic Paris Places for Kenzo’s Fresh Marketing campaign

WITH A CAPITAL: Jap style fashion designer Nigo, who runs his Human Made logo and serves as creative director of Kenzo, pings between his house nation and Paris.

Ditto the campaigns he does for Kenzo: His spring 2024 attempt, which breaks Monday on Kenzo’s virtual channels and on billboards in China, was once photographed in numerous iconic places within the French capital.

Those come with Rue Vivienne, the place Kenzo is headquartered; close by Playground des Victoires, as soon as house to its historic Paris flagship bundle; the Arc de Triomphe and the futuristic underground tunnel vacationers traverse to achieve the landmark, and the ornate Hôtel de Soyecourt, higher referred to as the longtime place of dwelling of Karl Lagerfeld and probably the most stunning the town homes at the Left Storagefacility of the French capital.

Photographer Keizo Kitajima captured a numerous forged of fashions in those picturesque places, time Frank Lebon filmed everybody in movement and musing about numerous colours.

Nigo had conscripted the similar duo for Kenzo’s fall 2023 campaign, captured in his favourite spots in Osaka and Kyoto, Japan.

The spring campaign continues Nigo’s recurrent theme of building bridges between East and West. The spring 2024 assortment was once in the beginning paraded at the Passerelle Debilly — the footbridge over the Seine river that connects the Palais de Tokyo and the Eiffel Tower.

WWD opined that the display “exuded more of a grown-up, Parisian sophistication this season as the designer eased up on preppy and collegiate themes.”

Kenzo stated the marketing campaign displays the “cross-cultural chemistry at the heart” of the logo.

“Recontextualized in the campaign’s Parisian environments, the wardrobe’s Japanese silhouettes and their Western surroundings echo the code-switches intrinsic to the vision of Nigo,” it added.