Sneaker Logo Hidnander Names Adam Kakembo Its First CEO – WWD

MILAN — Swiss corporate Hidnander has tapped Adam Kakembo as its first well-known government officer. In his pristine function Kakembo will paintings along the logo’s founder and artistic director Alessandro Vigano. 

Kakembo counts former stories in each the sweetness and model industries. Previous to becoming a member of Hidnander, he served as global chief product and marketing officer at Aesop.

All through his tenure on the Australia-based cosmetics emblem from 2019 to 2022, he drove the combination of ingenious advertising, product, R&D and compliance to satisfy the ever-evolving wishes of the worldwide buyer thru Aesop’s omnichannel presence and likewise sat at the board of the Aesop Base.

Earlier than that, Kakembo used to be well-known advertising officer at contemporary brand Scotch & Soda and vp of design, product and advertising of Wrangler at VF Corp. His résumé comprises stories as head of business advertising at Levi Strauss & Co., emblem director at Timberland and retail and internet advertising supervisor at Loewe.

At Hidnander, Kakembo might be tasked to scale the trade introduced by way of Vigano in 2019, which is perfect identified for its Made in Italy sneakers for women and men infused with a unfashionable really feel and surprising main points.  

“This is an exciting time for Hidnander: the brand is uniquely positioned for expansion. The products are progressive and have international appeal,” mentioned Kakembo, praising the label’s “ideal balance of originality, sustainability and aesthetics.”

Key types come with the Threedome unfashionable operating silhouette, the Stripless low-top sneakers designed to have shoelaces attaining the only at the aspects and their high-top, basketball-inspired evolution, dubbed The Cage.

The logo, which additionally do business in Western boots, ballet apartments and sandals, is basically allotted in Europe on the occasion. The purpose is to increase the wholesale distribution to the U.Okay., the U.S. and South Korea then.