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The Independents Makes Its 2nd Acquisition in 2024

The Independents is purchasing The Sunshine Corporate, a consultancy and artistic company primarily based in London and Los Angeles, the rage communications corporate introduced on Wednesday.

The Sunshine Corporate has labored with manufacturers throughout model and good looks, together with Gucci, Diesel, Los angeles Mer and Victoria’s Unrevealed. It specialises in serving to manufacturers interact in entertainment-centric initiatives, and performed a key function in “Victoria’s Unrevealed: The Excursion ‘23″ documentary that premiered last year and was meant to serve as a replacement for its legendary-but-controversial fashion show, which was last staged in 2018. It also was behind “Fracture,” a TV series that was created in partnership with the UK’s Channel 4 that used to be designed to exhibit Balmain’s Autumn/Iciness 2021 assortment.

Isabelle Chouvet, CEO of The Independents, stated that the purchase comes at a occasion when extra manufacturers, specifically in luxurious, wish to experiment extra with bringing their manufacturers to presen thru leisure. With Sunshine beneath their wider umbrella, Chouvet stated The Independents will search to ink partnerships with main streaming platforms and extra.

“The acquisition of Sunshine is highly strategic — the team’s track record in developing brand and entertainment strategy for luxury businesses is unique,” she stated in a observation. “Their understanding of the new entertainment landscape is a huge advantage for the group.”

The inside track marks the second one acquisition The Independents has made in 2024: It purchased tournament manufacturing company Kennedy in March. As neatly, it got six extra companies latter pace and every other in 2021. The corporate has raised a complete of $580 million within the pace pace — $400 million used to be introduced in June 2023, with an extra $180 million raised in December — with the function of doubling in dimension by means of 2025. The Independents had earnings of $600 million in 2023, 70 p.c enlargement over 2022.

Be informed extra:

Why Fashion’s Biggest PR Firms Keep Getting Bigger

With the inside track that The Independents is including every other company, Ctzar, to its roster, BoF breaks unwell the standards using consolidation within the territory, and what it approach for the trade.

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