Ukranian Marriage ceremony Get dressed Maker Woná Idea Opens Beverly Hills Bind – WWD

It’s now not simple at the moment to assemble wedding dresses in Ukraine, however Ilona and Artur Shramko are doing simply that moment increasing their corporate’s U.S. presence with a fresh showroom/pack in Beverly Hills.

That is the second one U.S. showroom for Woná Idea, an organization based in Lviv in 2009. The primary U.S. showroom opened in 2019 at 123 5th Road in Pristine York Town.

Within the closing 14 years, the corporate has long gone from a miniature bridal store began through Artur’s oldsters to a big marriage ceremony and eveningwear corporate that manufactures nearly all its attire in Lviv. Some 200 employees spend anywhere from 10 hours to 40 hours to stitch and hand-finish each and every of the greater than 10,000 robes manufactured there each moment. The attire promote from $5,000 to $12,000, attaining bridal retail outlets and retail outlets in 75 nations thru a business-to-business gross sales style.

“Our New York showroom is doing well, and we decided to do another showroom in Beverly Hills,” mentioned Ilona Shramko, who deliberate to be on the town for the showroom’s Friday night time opening with a visitor look through style and actor Olivia Culpo, a former Omit Universe.

Shramko and her staff felt the Los Angeles segment was once the perfect spot for a 2nd showroom as a result of the leisure business’s presence on the town. This is a area the place celebrities and picture business executives attend a number of red-carpet occasions and events requiring special-occasion attire or eveningwear, a division Shramko wish to enlarge. “We have big plans for our evening collection,” she mentioned, noting the corporate can be using extra influencers and celebrities to advertise that division, which makes up about 30 % of gross sales.

The fresh showroom at 8600 Wilshire Side road is a find out about in blank, easy colours. The partitions are white, the furnishings is off-white, and the marble tables are brightness beige. On one wall is a creative rendering of a bride dressed in a Woná Idea marriage ceremony get dressed with touches of lace and beads embedded into the plaster paintings created through Ukrainian artist Yana Litus, who lives in Canada. Two massive dressing rooms within the again give soon-to-be brides a possibility to attempt on a number of robes, which can also be considered in massive wall-size mirrors. Out entrance, there may be an segment for buddies and people to take a seat on couches and observe an off-the-cuff model display.

Shramko, who’s answerable for advertising and marketing and design even if she has a point in financial system, mentioned lace is one in all her favourite fabrics to paintings with, and he or she has trademarked her very personal customized lace patterns.

Touches of lace had been unmistakable within the veil that Woná Idea designed for the Might marriage ceremony of Sophie Evekink to Prince Ludwig of Bavaria. The soon-to-be princess requested the Ukrainian corporate to create her a unique floor-length marriage ceremony veil that was once hand-embroidered with a maple leaf, tulip and lion designs to represent her Dutch-Canadian heritage and the German royal people. The princess additionally requested Woná Idea to design a 2nd marriage ceremony robe in pastel blue she wore next to the marriage celebration. It was once the princess’s manner of supporting Ukraine all through the Russian invasion, Shramko mentioned.

That Ukraine-Russia battle has compelled Woná Idea to obvious a smaller 2nd manufacturing facility in Rzeszów, Poland, a negligible greater than 100 miles from Lviv, simply to create positive manufacturing isn’t disrupted. Ten consultants had been transferred from Lviv to coach the 50 employees hired there now.

Ilona Shramko and her two kids also are dwelling in Poland moment her husband remainder in Lviv, a town that in the first place of the battle was once a refugee level for citizens dwelling in japanese Ukraine. However Lviv has now come underneath assault through the Russian military.  

In spite of the battle, Woná Idea is progressive to peer its logo achieve fresh dimensions. On Sept. 1, on the Venice World Movie Pageant, a Woná Idea customized robe was once to be used through German model influencer Leonie Hanne.