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How Maria Dueñas Jacobs Channeled Her Love of Nice Jewellery Right into a Children’ Logo


In ELLE.com’s per month order Office Hours, we ask folk in tough positions to whisk us via their first jobs, worst jobs, and the whole lot in between. This presen, we spoke with Maria Dueñas Jacobs, the founding father of the kids’s equipment emblem Super Smalls. As anyone who were given her set in in model at this very novel, Dueñas Jacobs has a willing visible for taste. However extra importantly, she advanced a force to paintings sun-baked. Under, the entrepreneur and mom of 3 stocks how the whole lot in her profession has resulted in Tremendous Smalls, what she does to uphold steadiness as a mom of 3 and an organization founder, and the most important courses she’s realized alongside the best way.

My first process

I used to be an after-school tutor college at an all-girls personal college doing crafts and taking good care of youngsters. It’s so humorous as a result of that used to be the process that used to be mainly to be had to me, and I cherished it as a result of youngsters are so humorous. I felt that manner when I used to be 16 and I believe that manner now, over two decades upcoming.

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My worst process enjoy

I’ve had a batch of evil days and a few evil jobs. Once I moved to Pristine York, I knew I sought after to check at FIT, however I additionally knew I sought after to start out operating. I known as all of the businesses that represented other stylists and photographers to inform them, “Hi, I’m an assistant stylist—I have extra time and can work for someone else.” This used to be all even if I had 0 enjoy. This used to be very a lot a “fake it till you make it” status, and I finagled my manner into each process; [I was] keen to do the rest.

This sort of brokers referred me to an company that booked dressers for model presentations, and proper off the bat, I become a wardrobe. It used to be essentially the most superb enjoy, but in addition the worst as a result of I used to be completely unrevealed—nobody spotted me, however I used to be so satisfied to be there. Similar with the workman stylist place; it used to be the worst since you get handled such as you’re not anything, however you be informed essentially the most. I felt aspiring that I used to be within the business I used to be supposed to be in.

The most important lesson I realized early on in my profession

There’s one thing to be informed from everybody. I’ve all the time felt that manner, and I nonetheless really feel that manner now that I’ve my very own corporate. You’ll be informed as a lot from the intern because the CEO. Each 12 months, I inform myself to concentrate extra. There’s such a lot to be informed, and I imagine in lifelong finding out.

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What led me to transform an equipment scribbler

I began my profession at Glamour below Xanthipi Joannides—an ideal tutor; she’s like a mom to me. She would say such things as, “Here is what I need; here is the deadline. I don’t care how you do it, just get it done.” I feel alternative folk would possibly really feel crushed, however I felt empowered. It used to be my puzzle to resolve. We traveled the arena in combination and he or she taught me what a type chief is like.

Upcoming 4 years of operating below her, I used to be able to do extra. That’s when Xanthipi, having clear how I cared for the equipment all through our shoots, advised me about an equipment place. Her trust in me helped me imagine in myself. From there, I determined that I used to be taking to be a professional within the section. I made my manner up the ranks at Glamour, and next Samira Nasr—who used to be the craze director at ELLE on the year—reached out a few function to be the equipment and jewellery director at ELLE. She used to be glorious, and it used to be a dream process. She additionally leased me when I used to be pregnant with my first daughter—which used to be such an ideal factor.

How I navigated the hiring procedure pace pregnant

I didn’t dubiousness myself, and Samira didn’t dubiousness me. I advised her, “I’m pregnant, but I want this job and I know I can do this job better than anyone else.” I slightly took maternity reduce in any respect—oftentimes, folk really feel evil for me as a result of that, however I used to be so excited, I sought after to paintings! I am getting such a lot pleasure from my process. I am getting such a lot pleasure from my youngsters, too, however it’s the combo of each, non-public {and professional}, that assists in keeping me satisfied and lighting fixtures me up. That stated, I did whisk correct maternity reduce once I had my dual daughters.

Why I determined to pivot and founding Tremendous Smalls

I used to be able for my later profession problem, and I met Katrina Pool, the founding father of Sew Cure, via a pal. On the year, she used to be launching Luxe, which used to be the fresh model program for Sew Cure. It used to be all about the use of algorithms and era with a stylist. I spotted that I may just be informed such a lot operating at a tech corporate, and—in a jump of religion—she leased me.

Life I used to be there, I nonetheless felt like I used to be lacking one thing and knew it wasn’t my be-all and end-all. I used to be nonetheless taking to occasions and dressing up such a lot to progress out, dressed in a whole lot of jewellery, and my then-5-year-old Luna used to be stealing my issues and enjoying with them like toys. She stated, “I’ll stop stealing your things, but give me something that’s a toy that looks like it.” I assumed, “Why isn’t there a Tiffany experience, but for [children]?” I began what would transform Tremendous Smalls when I used to be at Sew Cure, however because it grew I spotted that is what I’m supposed to be doing. Now, we’re growing equipment and presents with an grownup sensibility, however made for play games.

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The most important lesson I realized since initiation my emblem

You’ll’t whisk your base off the fuel—now not for a 2d. I learn Cleo Wade’s What the Road Said to my daughters all of the year; the message is that it doesn’t topic what street you are taking, you simply must conserve going.

How I in finding steadiness as a mom of 3 and the founding father of a youngsters’s emblem

Truthfully, I don’t. It’s so sun-baked. Some days, I believe like I’m doing all of it proper, and others I believe like I’m doing all of it mistaken. Once I’m with my youngsters, I aim to place away my telephone and be provide for them, 100%. Once I’m in a gathering, I aim to be 100% provide. I feel the steadiness is a fiction—there’s simply the aspiration of the steadiness.

How my background ready me to run a industry

I used to be skilled to paintings like “no” isn’t a solution, and it’s the very best mentality for a start-up—you snatch all of it in combination. Deny is a motivation in a batch of how, in order that truly ready me. I additionally constructed this community that I didn’t understand I used to be development. After all, my visible used to be skilled to grasp design. I’m now not a dressmaker by way of business, however I’m very sunny in my perceptible and I do know precisely what I would like. On account of my background and the whole lot I realized and used to be uncovered to, I’ve a truly sunny sense of route.

This interview has been edited and condensed for readability.

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Headshot of Dale Arden Chong

Dale Arden Chong is the Senior Model Trade Essayist at ELLE.com. Up to now, she used to be an scribbler at MensHealth.com and has written for Who What Put on, GLAMOUR, The Coveteur, and extra. She loves model, meals, and artwork, amongst alternative issues—however her biggest love is Ok-pop idol V of BTS. 

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