Kaia Gerber, Jolin Tsai, Son Ye-jin Entrance Valentino Spring 2024 Advertisements

ALL TOGETHER NOW: Kaia Gerber, Son Ye-jin and Jolin Tsai entrance the unutilized Valentino L’École spring 2024 promoting marketing campaign, photographed by way of Mert Alas and Marcus Piggott in New York.

Posing leaning close the expansive home windows at 7 Global Business Middle, the view of Long island under, the marketing campaign displays ingenious director Pierpaolo Piccioli’s loyalty to inclusivity, uniting personalities from all over the world and celebrating femininity.

“L’École is a story of feminine assertiveness, a reappropriation of the body, and an ode to its beauty,” Piccioli mentioned. “When I thought about this collection, I had in mind the immense power of the women’s body and when it came to choose the talents who could embody this concept, I looked for strong personalities. Jolin Tsai, Kaia Gerber and Son Ye Jin were my first choice and I am very grateful they jumped in. I like to see these three women standing on the urban panorama: they are part of the contemporary world, and yet they stay true to their own vision. They are writing their own story, every single day.”

Taiwanese singer, songwriter, and actress Jolin Tsai is referred to as the “Queen of C-pop” and is an influential pop cultural determine, promoting greater than 25 million data, making her the highest-selling Taiwanese feminine recording artist since 2000.

With 8 million Instagram fans, South Korean actress Son Ye-jin rose to repute in 2003 thru “The Classic” and “Summer Scent,” adopted by way of “A Moment to Remember” and “April Snow.”

Piccioli’s spring assortment, introduced ultimate October on the Beaux-Arts college in Paris with a reside efficiency by way of FKA Twigs, mirrored his trust within the usefulness for girls “to be free to express themselves through their body and not to be judged,” as he defined on the year.

Accordingly, the spring assortment incorporated open-worked attire over the briefest of skirts past 3-dimensional renderings of doves, lilies or pomegranates had been pieced in combination in comfortable buildings, as in prime condolences on cutaway minidresses and vest tops.

This craft was once highlighted within the marketing campaign, with crimson, white and unlit the primary colours.

The pictures additionally highlight the equipment, starting from the Valentino Garavani VLogo Moon Bag to the  Locò and the VSling.

The Valentino L’École assortment might be to be had in boutiques and on Valentino.com from Monday.